Skip to content

Fabrizio Freda, CEO of Estee Lauder for The NY Times

Fabrizio Freda, CEO of Estee Lauder, in New York. Photo by Robert CaplinA few months ago I had an assignment to photograph Fabrizio Freda, the CEO of Estee Lauder, whose offices are located in the General Motors Building, a building which now is most well known for being just behind the Fifth Avenue Apple Store.

Fabrizio Freda, CEO of Estee Lauder, in New York. Photo by Robert Caplin

The shoot was for the New York Times Business Day article about the company developing a new brand for China.

Fabrizio Freda, CEO of Estee Lauder, in New York. Photo by Robert Caplin

The assignment was pretty strait-forward in that I was simply tasked to take a portrait of Mr Freda in the lobby which was decorated like the late Estée Lauder home. ie old school wealth.

Fabrizio Freda, CEO of Estee Lauder, in New York. Photo by Robert Caplin

As with any portrait of a high-profile subject, my time was limited so I arrived early to figure out a handful portrait setups.

Fabrizio Freda, CEO of Estee Lauder, in New York. Photo by Robert CaplinWhenever I’m in an office building with a view, I always try to get a nice photo from the window. As I looked north from the 47th floor over Central Park, one building dominated the foreground, the Sherry Netherland Hotel. I even mentioned to the publicist how awesome it would be to have a balcony iin that building. It wasnt 24 hours later that I got a call to photograph a $95 million listing within that very building. Crazy coincidence. G0000cRnZNwrff

 

 

 

Comments

comments

Powered by Facebook Comments